1 Director 50 Posters is designed to serve a cross-section of creative and cultural audiences connected by a shared interest in film and design.
(1) Designers—both emerging and established—are the platform’s core contributors. It offers them a high-curation, high-visibility opportunity to explore personal interpretations, experiment stylistically, and be recognized for work that operates outside commercial constraints. For many, it functions as both a creative outlet and a portfolio-quality project grounded in conceptual thinking.
(2) Film lovers and cultural audiences form the primary viewing public. Through the exhibition, they encounter familiar films through unfamiliar lenses—reframing narratives and aesthetics via design. The show offers both cinephiles and casual viewers a new way to engage with a director’s work.
(3) Institutions such as film festivals, cinemas, and cultural centers benefit from a visually rich, content-driven program that complements retrospectives and curated screenings. For them, 1D50P acts as a bridge between visual design and cinematic experience, enhancing programming through exhibition, talks, and printed materials.
In the long term, the platform also aims to attract film distributors, publishers, and digital curators, inviting them to consider design not just as marketing, but as a partner in storytelling and audience engagement.