To promote the 2025 exhibition, 1 Director 50 Posters leverages a multi-channel campaign built around strategic partnerships, public visibility, and targeted community engagement.
The collaboration with the New York Film Festival provides immediate exposure through its established audience base. The exhibition is featured in NYFF’s official programming and marketing materials, including print schedules, digital newsletters, and venue signage.
Outdoor promotion includes billboard placements around Lincoln Center and other key cultural hubs in Manhattan, designed to reach both festival-goers and the general public. These visuals introduce the project’s identity and direct viewers to the exhibition location and website.
A social media campaign runs across our channels as well as those of its partners, featuring poster previews, designer spotlights, behind-the-scenes content, and event announcements. Targeted outreach is also directed at film and design publications, influencers, and institutions to drive press coverage and online visibility.
Promotion is timed to build momentum leading up to the exhibition’s opening, with additional spikes coordinated around live events and catalog release dates. This strategy ensures that both the design and film communities are actively engaged throughout the exhibition cycle.