For its inaugural edition, 1 Director 50 Posters anticipates a total of approximately 2,000 visitors over the course of the exhibition. With general admission set at $10, ticket sales serve as a primary revenue stream, supplemented by submission fees, catalog sales, event admissions, and a 10% commission on poster print sales.
The projected revenue breakdown includes:
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$20,000 from ticket sales (2,000 × $10)
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$5,000 from submission fees (500 entries × $10)
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$6,000 from catalog sales (200 copies × $30)
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$4,000 from event admissions (4 events × 100 attendees × $10)
- $1,000 from poster sales commission (100 sales × $100 average × 10%)
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$3,000 in sponsorships and institutional support
This results in a total estimated revenue of $39,000, with production and operational costs totaling around $28,000, yielding a projected net profit of $11,000—approximately a 28% profit margin.
Beyond financial performance, the exhibition is expected to establish a strong cultural footprint. It introduces a new model for design-led film engagement, provides professional visibility for participating designers, and sets the foundation for long-term institutional and public interest. The success of this first edition is also key in validating the platform’s concept and scaling its reach in future iterations.