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Curation Framework

The curatorial structure of the 2025 exhibition is grounded in the symbolic color language found throughout David Lynch’s films—particularly the recurring presence of red and blue. In his cinematic universe, blue often represents the internal: dreams, memory, psychological disintegration. Red, in contrast, signals the external: societal norms, repressed trauma, and emotional tension bubbling just beneath the surface.




These colors serve as the foundation for the spatial design of the exhibition. The 50 posters are divided across two zones—red and blue—each exploring a different emotional and narrative plane. Within each zone, the posters are further organized into four thematic chapters that reflect recurring motifs across Lynch’s filmography:


Blue Zone: The Internal World

  • Somewhere in a Dream
    Posters in this section focus on dream states, nonlinear memory, and shifting identities.



  • Echo of Uncertainty
    Designs that reflect societal anxiety, surveillance, and existential doubt.



Red Zone: The External World

  • Beneath the Surface
    Posters that examine social facades, domestic tension, and the illusion of normalcy.



  • Silent Scream
    Works exploring inner turmoil, suppressed fear, and emotional rupture.




The exhibition begins with a central statement wall, positioned at the gallery’s midpoint. From there, visitors enter a spatial narrative that unfolds in layers—moving from surface to subconscious, from controlled environments to unraveling identities. This structure gives the audience both a visual and conceptual map, guiding them through Lynch’s cinematic world as interpreted through contemporary poster design.





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